Passionate about helping international filmmakers share their stories, Adriana crafts marketing strategies connecting content to audiences worldwide.
Leveraging her extensive Studio and Streaming experience, she will help your movie reach the broadest possible audience with a customized plan to highlight its most compelling elements.
Services Offered
Public Speaking and Workshops
Speeches, Panels and Workshops customized to your audience to help demystify Global Film Marketing. From choosing the perfect title and writing a compelling logline, to clearly defining your audience and genre, concrete tips empower filmmakers to take control of their marketing strategy.
Content Analysis
Review of movies or series at the script or locked cut stage, including detailed feedback on the project’s potential appeal to global audiences, actionable insights, and concrete recommendations to enhance that appeal.
In-House Consulting
For movies with strong global potential, ongoing expert support throughout production, marketing and distribution. At each stage, you will receive customized global guidance on everything from casting and title selection to marketing materials, social media/digital and media strategy.
What Can You Expect?
Personalized Attention
Success in global marketing comes from balancing a project's unique identity with its universal appeal. Adriana ensures both are strategically highlighted throughout a film’s lifecycle, from development to release. By working with only a select number of filmmakers at a time, she provides dedicated focus and tailored strategies, ensuring each project receives the attention needed to maximize its impact and reach the right audiences worldwide.
Proven Global Expertise
With 25 years of experience in Global Strategy, Marketing, and Programming, Adriana brings deep expertise across major theatrical studios and streaming platforms, spanning movies and series, live-action and animation, and projects from Hollywood blockbusters to K-Dramas and arthouse films. At Amazon Prime Video, Adriana applied her Hollywood marketing acumen to design and lead the company’s program dedicated to promoting international movies and series, introducing global content to new audiences, and driving unprecedented successes worldwide.
Transparency & Strategic Guidance
Not every story will resonate in every country — cultural affinities and audience expectations shape a film’s global potential. Adriana provides honest, professional insights to help filmmakers navigate these realities. If a project has limited export potential, she offers clear, strategic guidance to focus efforts on the right audience/markets, maximizing impact while avoiding unnecessary costs. With a realistic, data-driven approach, Adriana ensures filmmakers make informed decisions that align with their vision and commercial goals.
Passion for Storytelling
Adriana is deeply committed to the democratization of content, in which compelling stories and unique perspectives originating from any country or language can reach audiences worldwide like never before. With an appreciation for master storytelling and a strategic understanding of international markets and distribution channels, Adriana approaches each project with the same passion and dedication as if it were her own, working tirelessly to amplify its reach and impact.
Past Projects
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Your Fault / Culpa Tuya
Spain, 2024
#1 International Movie of All Time on Prime Video
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Apocalypse Z
Spain, 2024
#1 International Movie of All Time on Prime Video (until Culpa Tuya)
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Betty La Fea: The Story Continues
Colombia, 2024
“‘Betty La Fea’ Sequel Shatters Prime Video LatAm Records”
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Maxton Hall
Germany, 2024
#1 Scripted International Series of All Time on Prime Video
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Top Gun Maverick
United States, 2022
#1 Movie of the Year in 2022
(Global Box Office) -
Bohemian Rhapsody
United States, 2018
Highest-Grossing Music Biopic of All Time
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Ice Age Franchise
United States, 2002-2016
2nd Biggest Animated Franchise of All Time ($3.2 Billion in Global Box Office)
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Prime Video 2024 Top 10
International Original Series/Movies
Highest 4-week Viewership