Before launching her consulting career, Adriana spent two decades at major studios, most recently as Head of the Outside Home Country (OHC) Program at Amazon Prime Video. In that role, Adriana established a data-driven system to identify international productions with the greatest global appeal and mobilize marketing teams to maximize their impact. During her tenure, Prime Video’s record for the Biggest Non-English Language Movie of All Time was broken three times (Culpa Mia/My Fault, Apocalypse Z: The Beginning of the End, and Culpa Tuya/Your Fault), alongside the record for the Biggest Non-English Language Scripted Series (Maxton Hall: The World Between Us).

Prior to Prime Video, she developed and implemented International and Global Theatrical strategies at major Hollywood Studios 20th Century Fox and Paramount Pictures. She played a pivotal role in the global success of hundreds of major releases, including Avatar, Assassin’s Creed, the Ice Age franchise, The Croods, How to Train Your Dragon, Top Gun: Maverick, Bohemian Rhapsody, Rocketman, Paw Patrol, Air, and A Quiet Place Part II. Her portfolio includes work with partner studios such as Blue Sky, DreamWorks Animation, New Regency, Fox Searchlight, MGM, Reel FX, and SkyDance.

Adriana is a member of the PR & Marketing branch of the Academy of Motion Picture Arts and Sciences. She holds degrees from Georgetown University and Escuela Superior de Estudios en Marketing (ESEM) in Madrid. She has traveled extensively, lived in multiple countries, and speaks Spanish and English fluently.